A Few Words About

Our Company

Award winning trading company in South Sudan, Kenya, and Uganda.

Keith Keller

Established in 1994

The company was established in 1994 in Asmara as a family business dealing in boutique and fashion ornaments basically on a small scale. This gradually morphed into one of the prominent business entities in Eritrea.

The trade axis expanded slowly allowing the company to venture into textile imports and ready-made products from the far east mainly from Thailand and China on large scale to Asmara, Eritrea.

This further fostered the trade partnerships to countries in Europe, Asia, Africa and America making it a global trade mogul. Currently our trading enterprise has its operations running in over 10 countries with its main offices located at Dubai.

The growth process has been steady and recommendable over the years, with our penetration to East Africa being the latest one.

Recently the East African branch established a regional office in Juba, South Sudan to add on the profile which includes Kenya and Uganda.


We exist to provide distribution of the most trusted and respected brands in the East African region.


To be East Africa’s most trusted and respected distribution company with greater focus of shifting to the rest of Africa and pursuit of satisfaction of all our stakeholders.


Projects Completed


Happy Customers


Awards Received


Years In Service